What is a cosmetic manufacturer?

A cosmetic manufacturer is a company that develops, formulates, and produces beauty and personal care products for brands. They handle everything from creating product formulas using specific ingredients to manufacturing finished products that meet safety and regulatory standards. These manufacturers serve as essential partners for brands that want to bring cosmetic products to market without investing in their own production facilities.

What exactly does a cosmetic manufacturer do?

A cosmetic manufacturer manages the complete product development and production process, from initial formulation to final packaging. They create custom formulas, source ingredients, conduct testing, manufacture products in controlled environments, and ensure compliance with industry regulations and safety standards.

The core functions include product formulation, where chemists develop unique recipes using various ingredients to achieve the desired textures, colours, and performance characteristics. Manufacturing involves mixing, heating, cooling, and processing ingredients using specialised equipment to create consistent batches.

Quality control represents another crucial function, with manufacturers testing products throughout production to verify safety, stability, and effectiveness. They also handle regulatory compliance, ensuring products meet local and international standards before reaching consumers.

Contract manufacturing differs from in-house production in that it allows brands to outsource manufacturing while maintaining control over their product specifications and branding. This approach enables companies to focus on marketing and sales while leveraging the manufacturer’s expertise and equipment.

What’s the difference between a cosmetic manufacturer and a private label company?

A cosmetic manufacturer creates custom formulations based on client specifications, while a private label company offers pre-made products that brands can rebrand as their own. Contract manufacturers provide bespoke formulation services, whereas private label companies focus on ready-made solutions with minimal customisation options.

Contract manufacturing involves developing unique formulas tailored to brand requirements. The manufacturer works closely with clients to create products that match their vision, target market, and quality standards. This process typically takes longer but results in truly distinctive products.

Private label services offer existing formulations that multiple brands can use. Companies select from available products, add their branding, and bring items to market quickly. This approach reduces development time and costs but limits product uniqueness.

White label products represent another category, in which manufacturers create generic products sold to multiple brands without customisation. These products offer the fastest route to market but provide no competitive differentiation through formulation.

The choice depends on your business goals, budget, and timeline. Custom manufacturing suits brands seeking unique products, while private label works well for companies prioritising speed and cost-effectiveness.

How do cosmetic manufacturers ensure product safety and quality?

Cosmetic manufacturers ensure safety through comprehensive testing protocols, strict quality control processes, and adherence to regulatory standards. They conduct stability testing, microbiological testing, and safety assessments while maintaining controlled production environments and detailed documentation throughout the manufacturing process.

Quality control begins with ingredient verification, where manufacturers test raw materials for purity, contamination, and compliance with specifications. Production environments maintain strict hygiene standards, with controlled temperature, humidity, and cleanliness levels.

Safety testing includes patch testing for skin compatibility, stability testing under various conditions, and microbiological testing to prevent harmful bacterial growth. These tests ensure products remain safe and effective throughout their shelf life.

Regulatory compliance involves following guidelines from authorities such as the FDA, EU regulators, or local governing bodies. Manufacturers maintain detailed records of ingredients, processes, and testing results to demonstrate compliance during inspections.

Good Manufacturing Practices (GMP) provide standardised procedures for consistent quality. These guidelines cover everything from equipment maintenance to staff training, ensuring every batch meets the same high standards.

What should you look for when choosing a cosmetic manufacturer?

When selecting a cosmetic manufacturer, evaluate their certifications, minimum order quantities, ingredient sourcing practices, and support services. Look for manufacturers with relevant certifications, flexible production capabilities, sustainable practices, and comprehensive support throughout the development process to ensure successful product launches.

Essential certifications include GMP compliance, ISO standards, and organic certifications if relevant to your brand. These credentials demonstrate the manufacturer’s commitment to quality and regulatory compliance.

Production flexibility matters significantly for emerging brands. Look for manufacturers that offer flexible batch sizes suitable for both small custom orders and larger bulk production, accommodating brands at different growth stages without requiring massive initial investments.

Ingredient sourcing practices reflect the manufacturer’s quality standards and sustainability commitments. Look for companies that prioritise high-quality, ethically sourced materials and can provide transparency about their supply chain.

Support services extend beyond basic manufacturing to include formulation guidance, regulatory assistance, packaging recommendations, and ongoing relationship management. These services prove invaluable for brands navigating product development complexities.

Consider the manufacturer’s expertise in your specific product category, their capacity to handle your projected volumes, and their ability to grow with your business. Location also affects logistics costs and communication efficiency.

How Rebel Nature helps you find the right cosmetic manufacturer

Choosing the right manufacturing partner is one of the most important decisions you’ll make as a brand. Rebel Nature takes the complexity out of that process by offering end-to-end support, from first concept to finished product. Here’s what working with Rebel Nature looks like in practice:

  • Custom formulation: Rebel Nature develops bespoke formulas tailored to your brand’s values, target audience, and performance requirements — no off-the-shelf solutions.
  • Sustainable ingredient sourcing: All raw materials are ethically and transparently sourced, with a strong focus on natural and eco-conscious ingredients.
  • Flexible production runs: Whether you’re launching a first small batch or scaling up for retail, Rebel Nature accommodates brands at every stage of growth.
  • Regulatory and safety compliance: Products are developed in line with EU regulations and GMP standards, with full documentation and safety testing handled throughout the process.
  • Ongoing brand support: From packaging advice to regulatory guidance, Rebel Nature acts as a long-term partner — not just a supplier.

Ready to bring your cosmetic product to life with a manufacturer that combines technical expertise with genuine partnership? Get in touch with the Rebel Nature team to discuss your project, or explore how we work with brands throughout the development process.


Frequently Asked Questions

How long does the product development process typically take with a cosmetic manufacturer?

The timeline varies depending on the complexity of the formulation and the type of manufacturing service you choose. Custom formulations generally take between 3 to 6 months from initial brief to finished product, factoring in formulation development, stability testing, safety assessments, and packaging. Private label routes can be significantly faster — sometimes as little as 4 to 8 weeks — since the formulas already exist. Planning your launch timeline around these windows from the very beginning will help you avoid costly delays.

What are typical minimum order quantities (MOQs) and how do they affect small or emerging brands?

Minimum order quantities differ widely between manufacturers — some require thousands of units per batch, while others cater specifically to smaller brands with MOQs starting from a few hundred units. For emerging brands, high MOQs can represent a significant financial risk, especially before a product has been market-tested. It's worth prioritising manufacturers that offer flexible, scalable production runs so you can launch at a manageable volume and increase orders as demand grows, rather than overcommitting upfront.

What information do I need to prepare before approaching a cosmetic manufacturer?

Before reaching out to a manufacturer, it helps to have a clear brief that covers your product concept, target audience, desired textures or finishes, key ingredients or ingredient preferences, packaging ideas, and projected sales volumes. You don't need to have everything perfectly defined — a good manufacturing partner will help you refine the details — but the more context you can provide, the more accurate and relevant their initial guidance will be. Having a realistic budget range in mind is also essential for filtering manufacturers that are the right fit for your business stage.

Can a cosmetic manufacturer help with packaging, or is that something I need to arrange separately?

Many cosmetic manufacturers offer packaging support as part of their broader service offering, ranging from sourcing recommendations to full packaging development and coordination. Some handle end-to-end production, meaning the finished, filled, and labelled product is ready to ship directly to your warehouse or customers. Others focus solely on formulation and production, requiring you to manage packaging procurement independently. When evaluating manufacturers, it's worth clarifying exactly where their service ends so you can plan and budget for any gaps accordingly.

What's the difference between EU and US cosmetic regulations, and does it matter which manufacturer I choose?

Yes, it matters significantly — especially if you plan to sell across multiple markets. The EU operates under the EU Cosmetics Regulation (EC No 1223/2009), which has stricter ingredient restrictions and mandatory safety assessments, while the US is governed by the FDA under the Federal Food, Drug, and Cosmetic Act, which follows a different compliance framework. A manufacturer experienced in EU regulations may not automatically be compliant for the US market, and vice versa. If international distribution is part of your growth plan, choose a manufacturer with proven expertise in the regulatory requirements of each target market.

How do I protect my custom formula from being shared with or sold to other brands?

Before sharing any product details or entering formulation discussions, ensure you have a Non-Disclosure Agreement (NDA) in place with the manufacturer. Reputable manufacturers will have standard NDAs ready to sign and will respect intellectual property boundaries as a matter of professional practice. Once a formula is developed for your brand, you should also clarify formula ownership in your contract — specifically whether the formula is exclusively yours or whether the manufacturer retains the right to use it for other clients. Getting these terms in writing before development begins protects your competitive advantage long-term.

What are the most common mistakes brands make when working with a cosmetic manufacturer for the first time?

The most frequent mistakes include underestimating lead times and launching too close to a deadline, failing to request stability and safety testing documentation, and choosing a manufacturer based on price alone without vetting their certifications or quality standards. Many first-time brands also overlook the importance of requesting product samples and conducting their own consumer testing before committing to a full production run. Taking a thorough, informed approach from the outset — including asking detailed questions about processes, compliance, and support — will save you significant time, money, and frustration down the line.

Is contract cosmetics manufacturing suitable for sustainable beauty brands?

Yes, contract cosmetics manufacturing is well suited for sustainable beauty brands, provided you choose a partner who shares your commitment to natural ingredients, ethical sourcing, and transparent production. The right contract manufacturer removes the operational burden of running a production facility while giving you access to formulation expertise, certified ingredients, and scalable capacity. Below, we unpack the most important questions sustainable brands ask before making this decision.

What do sustainable beauty brands actually need from a manufacturer?

Sustainable beauty brands need a manufacturer who can work exclusively with natural, ethically sourced ingredients, maintain full traceability across the supply chain, and support certifications that validate their sustainability claims. Beyond technical capability, they need a partner who understands that ingredient integrity and environmental responsibility are non-negotiable, not optional upgrades.

In practice, this translates into several concrete requirements:

  • A verified natural ingredient portfolio with documented sourcing and no synthetic substitutes
  • Flexible batch sizes that accommodate growth without forcing brands into overproduction
  • Formulation expertise specific to natural cosmetics, where stability and performance require different technical knowledge than conventional products
  • Packaging guidance aligned with sustainability goals, from recyclable materials to reduced plastic
  • Transparent communication about what goes into every formula and why

Brands that try to work with conventional manufacturers often find that natural formulation is treated as a secondary specialisation rather than a core competency. Choosing a manufacturer that focuses specifically on the natural and organic segment means these requirements are built into every stage of the process rather than negotiated one by one.

How does contract manufacturing support natural ingredient sourcing?

Contract manufacturers who specialise in natural cosmetics typically maintain extensive raw material libraries built over years of supplier relationships, giving brands immediate access to high-quality, ethically sourced ingredients without having to build those networks from scratch. This is one of the most practical advantages of outsourcing production in the natural beauty space.

A well-established contract manufacturer brings several sourcing advantages to the table:

  • Established relationships with vetted, responsible ingredient suppliers
  • Ongoing ingredient evaluation to ensure quality, sustainability credentials, and supply reliability
  • The ability to recommend ingredient alternatives when a preferred raw material becomes unavailable or a more sustainable option emerges
  • Economies of scale that make premium natural ingredients more financially accessible for smaller brands

For a brand that is just starting out or scaling up, replicating this level of sourcing infrastructure independently would require significant time and investment. A contract manufacturer with a broad raw material portfolio, such as one covering over 500 carefully selected natural ingredients, effectively compresses years of supplier development into an immediately available resource.

Can contract manufacturers meet sustainability certifications and standards?

Yes, many contract manufacturers in the natural cosmetics segment can actively support sustainability certifications, and some hold independent sustainability ratings of their own. The key is to verify which certifications a manufacturer holds or can facilitate, and whether their operational practices align with the standards your brand needs to meet.

Relevant certifications and standards in this space include organic and natural cosmetic standards such as COSMOS, Ecocert, and NATRUE, which govern ingredient origin and manufacturing processes. Beyond product-level certifications, brands increasingly look at their manufacturing partners’ broader environmental and social performance, assessed through frameworks like EcoVadis.

When evaluating a contract manufacturer for certification readiness, ask about:

  • Which product certifications they can manufacture to
  • Their own sustainability performance ratings and what they cover
  • Their waste management, energy use, and packaging practices
  • Their ability to provide documentation and traceability data needed for your certification applications

A manufacturer with a strong sustainability track record is not just a production partner but a genuine contributor to the credibility of your brand’s environmental claims.

What’s the difference between white label and custom formulation for natural cosmetics?

White label products are pre-developed formulas that multiple brands can purchase, package under their own name, and bring to market quickly. Custom formulation means developing a unique formula specifically for your brand, with ingredients, textures, and performance characteristics tailored to your brief. For natural cosmetics, the choice between the two has significant implications for brand differentiation and sustainability alignment.

White label natural cosmetics

White label is the faster, lower-cost route. The formula already exists, stability testing is complete, and production can begin relatively quickly. For brands entering the market or testing a new product category, this reduces risk. The limitation is that the same formula may be available to competitors, making it harder to build a distinctive product identity.

Custom formulation for natural cosmetics

Custom formulation gives you full control over every ingredient, allowing you to align the formula precisely with your brand values, target a specific skin or hair concern, and create something that cannot be replicated by another brand. It requires more time, investment, and collaboration during the development phase, but the result is a product that is genuinely yours. For sustainable beauty brands building a long-term identity, custom formulation tends to offer stronger competitive positioning.

Many brands start with white label to validate demand, then transition to custom formulations as they grow. A contract manufacturer with both capabilities gives you the flexibility to move between these approaches as your brand evolves.

Should a sustainable beauty brand manufacture in-house or outsource?

Most sustainable beauty brands are better served by outsourcing to a specialist contract manufacturer than by building in-house production, particularly in the early and growth stages. Manufacturing natural cosmetics at a professional standard requires significant capital investment in equipment, quality systems, and regulatory compliance, alongside deep formulation expertise that takes years to develop.

In-house manufacturing makes sense only when a brand has reached a scale where it can justify the fixed costs, has the technical team to manage formulation and quality control, and has a strategic reason to own its production infrastructure. For the vast majority of independent and growing sustainable brands, those conditions do not apply.

Outsourcing to a contract manufacturer allows you to:

  • Focus resources on brand building, marketing, and customer relationships
  • Scale production up or down without carrying excess capacity
  • Access formulation expertise and ingredient knowledge without hiring a full R&D team
  • Bring products to market faster, with lower upfront investment
  • Leverage your manufacturer’s sustainability credentials as part of your own brand story

The strongest argument for outsourcing in the natural cosmetics space is that specialist contract manufacturers have already solved the hardest problems: ingredient sourcing, formula stability, regulatory compliance, and sustainable production practices. Trying to replicate that in-house is rarely the most efficient use of a brand’s energy or capital.

How Rebel Nature supports sustainable beauty brands through contract manufacturing

We are a Netherlands-based personal care laboratory and contract cosmetics manufacturer specialising exclusively in 100% natural products. Founded by a chemist and grown to a team of over 60 people, we work with sustainable beauty brands at every stage, from initial concept to finished product. Here is what working with us looks like in practice:

  • Flexible production: We manufacture orders from 2,000 to 50,000 units, supporting both emerging brands and established names scaling their natural ranges
  • Extensive natural ingredient portfolio: Our library of over 500 raw materials gives you access to high-quality, ethically sourced ingredients without building supplier networks from scratch
  • Custom formulation and white label options: Whether you need a unique formula developed to your brief or a ready-to-go natural product, we offer both routes
  • Sustainability credentials: We hold a Silver EcoVadis medal, placing us in the top 15% for sustainability among companies in our sector
  • Active partnership: We go beyond manufacturing by offering ingredient recommendations, packaging suggestions, and ongoing support throughout your product lifecycle
  • Full product range: We produce haircare, skincare, hygiene, and household products, giving multi-category brands a single trusted manufacturing partner

If you are building a sustainable beauty brand and want a manufacturing partner who genuinely shares your values, we would love to hear from you. Learn more about our mission or get in touch to discuss your project.


Frequently Asked Questions

How do I evaluate whether a contract manufacturer's sustainability claims are genuine?

Look beyond marketing language and ask for verifiable evidence: third-party certifications (such as EcoVadis, COSMOS, or Ecocert), documented ingredient traceability, and transparent reporting on waste, energy, and packaging practices. Request a facility visit or audit if possible, and ask specifically how their sustainability standards are maintained at the production level, not just on paper. A manufacturer that welcomes scrutiny and provides detailed answers is a much stronger signal than one that offers general assurances.

What minimum order quantities should I expect when working with a natural cosmetics contract manufacturer?

Minimum order quantities (MOQs) vary significantly between manufacturers and can range from a few hundred units to tens of thousands, depending on the product type, formula complexity, and the manufacturer's production setup. For emerging sustainable brands, it is worth prioritising manufacturers who offer genuinely flexible MOQs, as being locked into large runs can lead to overproduction, which contradicts sustainability goals and ties up cash flow. Always clarify MOQs for both initial development batches and repeat production orders before signing any agreement.

How long does the custom formulation process typically take for a natural cosmetics product?

Custom formulation for natural cosmetics generally takes between three and six months from initial brief to approved formula, though timelines vary depending on the complexity of the product, the number of revision rounds, and the stability testing required. Natural formulas can present additional development time compared to conventional cosmetics because achieving the right texture, preservation, and shelf life without synthetic ingredients requires more iterative testing. Building a realistic timeline into your product launch plan from the start will help you avoid pressure to cut corners on development.

Can a contract manufacturer help me make legally compliant sustainability claims on my product labels?

A specialist natural cosmetics manufacturer can provide the ingredient documentation, sourcing data, and certification support you need to substantiate claims on your packaging, but final responsibility for label compliance rests with the brand owner. Regulations around terms like 'natural,' 'organic,' 'eco-friendly,' and 'sustainable' vary by market and are increasingly scrutinised by regulators and consumers alike. Work closely with your manufacturer to ensure every claim is backed by documentation, and consider consulting a regulatory specialist for markets where greenwashing legislation is particularly strict, such as the EU.

What happens if a key natural ingredient in my formula becomes unavailable or too expensive?

A well-established contract manufacturer will proactively monitor ingredient availability and pricing, and should be able to recommend vetted alternative ingredients that maintain your formula's performance and sustainability profile. This is one of the practical advantages of working with a manufacturer who holds a large, curated raw material library, as they already have evaluated substitutes available rather than starting the search from scratch. Make sure to discuss ingredient contingency planning upfront and ask your manufacturer how they have handled supply disruptions for other clients.

Is it possible to switch from white label to a custom formula later without starting the process from scratch?

Yes, and many brands follow exactly this path: launching with a white label product to test market demand, then transitioning to a custom formula once they have validated their concept and built a customer base. A contract manufacturer who offers both routes can use insights from your white label phase, such as customer feedback on texture, scent, or performance, to inform the custom development brief, making the transition more efficient. The key is to work with a manufacturer who supports this evolution rather than one who treats each phase as a separate, unrelated engagement.

What should I include in a brief when approaching a contract manufacturer for the first time?

A strong initial brief should cover your target product category, the skin or hair concern you are addressing, your preferred or excluded ingredients, any certifications you need the formula to comply with, your target retail price point, and your anticipated production volumes. You do not need to have every detail finalised before making contact, but the more context you can provide about your brand values and customer, the better a manufacturer can assess fit and propose a realistic development path. Being upfront about your budget and timeline expectations from the first conversation also helps avoid misalignment later in the process.

What are natural ingredients in cosmetics?

Natural ingredients in cosmetics are substances derived directly from plants, minerals, or other naturally occurring sources without synthetic modification. These include botanical extracts, essential oils, clays, and naturally derived compounds that maintain their original molecular structure. Understanding what qualifies as truly natural helps consumers make informed choices about clean beauty ingredients and sustainable cosmetics for their skincare routines.

What exactly counts as a natural ingredient in cosmetics?

A natural cosmetic ingredient is any substance derived from plants, minerals, animals, or microorganisms that exists in nature without chemical alteration. This includes botanical extracts like aloe vera, mineral components such as zinc oxide, and plant-based oils like jojoba or argan oil that retain their original molecular structure.

The classification becomes more nuanced when considering naturally derived ingredients, which start from natural sources but undergo minimal processing to improve stability or functionality. Examples include sodium cocoyl glutamate (derived from coconut oil) and glycerin extracted from vegetable oils. These maintain their natural origin while being processed for cosmetic use.

Nature-identical ingredients represent another category where synthetic compounds mirror those found in nature. Vitamin E (tocopherol) can be extracted from plants or synthesised to match the natural molecule exactly. These ingredients offer consistency and sustainability benefits while maintaining the same chemical structure as their natural counterparts.

How can you tell if cosmetic ingredients are truly natural?

Reading ingredient labels carefully is the most reliable method to identify natural cosmetic ingredients. Look for recognisable plant names, botanical extracts, and mineral-based components listed using their common or Latin names. Avoid ingredients with complex chemical names that do not reference natural sources.

Certification standards provide additional assurance about natural content. COSMOS and Ecocert certifications require strict compliance with natural ingredient definitions and processing methods. These certifications verify that ingredients meet specific natural criteria and that manufacturing processes align with eco-friendly beauty standards.

Watch for marketing claims that may mislead consumers. Terms like “naturally inspired” or “nature-based” do not guarantee natural ingredients. Red flags include vague language about natural content, missing certification logos, or ingredient lists dominated by synthetic-sounding names without clear natural origins.

Transparency in ingredient sourcing and processing methods indicates a genuine commitment to natural cosmetics. Brands that provide detailed information about their raw materials, extraction methods, and supply chain practices typically offer more authentic natural skincare products.

What’s the difference between natural and organic cosmetic ingredients?

Natural ingredients come from nature but may be conventionally farmed, while organic ingredients must be grown without synthetic pesticides, fertilisers, or genetic modification. Organic certification requires strict agricultural standards and regular inspections to verify compliance with sustainable farming practices.

The certification process for organic ingredients involves third-party verification of farming methods, soil quality, and processing facilities. This rigorous oversight ensures that organic skincare ingredients meet higher environmental and purity standards compared to conventional natural ingredients.

Organic ingredients typically command premium pricing due to more expensive farming methods, lower yields, and certification costs. However, they offer benefits including reduced environmental impact, the absence of synthetic chemical residues, and support for sustainable agricultural practices.

Common misconceptions include assuming all natural ingredients are organic or that organic automatically means more effective. Both natural and organic ingredients can be beneficial for green beauty formulations, but organic certification specifically addresses farming and processing methods rather than efficacy.

Why do brands choose natural ingredients over synthetic alternatives?

Brands select natural ingredients primarily due to growing consumer demand for clean beauty ingredients and environmental sustainability concerns. Natural components often offer better skin compatibility, a reduced risk of irritation, and alignment with eco-conscious values that resonate with modern consumers seeking sustainable cosmetics.

Environmental considerations drive many brand decisions toward natural alternatives. Plant-based beauty products typically have a lower environmental impact during production, use renewable resources, and support biodiversity through sustainable harvesting practices. This approach appeals to environmentally conscious consumers and supports corporate sustainability goals.

Consumer preferences increasingly favour transparency and recognisable ingredients. Natural ingredients offer marketing advantages through clear sourcing stories, traditional use heritage, and perceived safety benefits. This consumer trust translates into brand loyalty and premium pricing opportunities.

From a formulation perspective, natural ingredients provide unique functional benefits that synthetic alternatives cannot replicate. Many botanical extracts offer multiple active compounds working synergistically, creating more complex and effective formulations than single synthetic ingredients.

What are the most common natural ingredients used in cosmetics today?

Popular natural ingredients span multiple categories, with botanical extracts leading in skincare applications. Common examples include aloe vera for its soothing properties, hyaluronic acid from natural fermentation, and plant oils like rosehip and jojoba for moisturising benefits. These ingredients form the foundation of most natural skincare formulations.

Essential oils serve dual purposes in natural cosmetics, providing both fragrance and therapeutic benefits. Lavender, tea tree, and chamomile oils are frequently used for their antimicrobial, calming, and anti-inflammatory properties while adding natural scent to clean beauty products.

Natural preservation systems rely on ingredients like rosemary extract, vitamin E, and various plant-derived compounds with antimicrobial properties. These natural preservatives maintain product safety while avoiding synthetic preservatives that some consumers prefer to avoid.

Mineral-based components include clays for purifying masks, zinc oxide for sun protection, and mica for natural colour and shimmer effects. These ingredients provide essential functions in colour cosmetics and treatment products while maintaining natural origins.

How Rebel Nature helps with sourcing natural cosmetic ingredients

Finding high-quality, verified natural ingredients at scale is one of the biggest challenges brands face when developing clean beauty products. Rebel Nature provides a comprehensive solution, combining an extensive ingredient portfolio with deep formulation expertise and full supply chain transparency. Here is what working with Rebel Nature looks like in practice:

  • Access to over 500 natural raw materials across skincare, haircare, and household product categories, enabling flexible and effective formulation from the start.
  • Certified natural and organic options that meet COSMOS, Ecocert, and other recognised standards, so your products can carry credible certification claims.
  • Transparent sourcing and supply chain documentation, giving you full visibility into where ingredients come from and how they are processed.
  • Expert formulation support to help you select the right combination of ingredients for performance, stability, and sustainability goals.
  • Sustainable and responsibly harvested materials that align with both environmental values and modern consumer expectations.

Whether you are developing a new product line or reformulating an existing range, Rebel Nature gives you the ingredients, knowledge, and support to do it with confidence. Contact our team to discuss your natural ingredient needs, or explore how we work to find out more about our approach.


Frequently Asked Questions

Can natural ingredients cause skin irritation or allergic reactions?

Yes, natural does not automatically mean hypoallergenic. Certain botanical extracts, essential oils, and plant proteins are among the most common triggers for contact dermatitis and allergic reactions. If you have sensitive skin, always patch-test new natural skincare products before full application, and consult a dermatologist if you have a history of plant-based allergies.

How do I get started with formulating a product using natural ingredients?

Begin by defining your product's core function — moisturising, cleansing, protecting — and then identify natural ingredients that address that need. Work with a supplier who offers formulation support, as natural ingredients can behave differently from synthetics in terms of stability, texture, and preservation. Starting with well-documented, widely used naturals like aloe vera, plant oils, or mineral actives reduces risk and speeds up the development process.

What are the biggest challenges of working with natural ingredients in cosmetic formulations?

The most common challenges include batch-to-batch variability (since natural raw materials can differ by season or harvest region), shorter shelf life due to less aggressive preservation systems, and higher production costs. Formulators also need to manage colour, scent, and texture inconsistencies that are more pronounced with natural ingredients than with synthetic alternatives. Choosing a supplier with strong quality controls and transparent sourcing documentation significantly reduces these risks.

Are natural cosmetic ingredients more sustainable than synthetic ones?

Generally yes, but sustainability depends heavily on how and where the ingredient is sourced. Responsibly harvested botanicals, certified organic farming, and fair-trade supply chains all contribute to a lower environmental footprint. However, some natural ingredients — like certain palm derivatives or over-harvested plant extracts — can carry significant environmental concerns, so it is important to evaluate each ingredient's full supply chain rather than assuming natural always equals sustainable.

Do natural ingredients perform as well as synthetic ones in cosmetic products?

In many cases, yes — and sometimes natural ingredients offer advantages that synthetics cannot replicate, such as the synergistic activity of multiple compounds within a single botanical extract. That said, performance depends on the application: some synthetic actives are more stable, concentrated, or clinically validated than their natural equivalents. The most effective approach for many brands is a hybrid formulation strategy, using natural ingredients where they excel and carefully selected synthetics where necessary for safety or performance.

What should I look for when evaluating a natural ingredient supplier?

Prioritise suppliers who offer third-party certifications (such as COSMOS or Ecocert), full traceability documentation, and transparent information about extraction and processing methods. It is also worth assessing whether they provide technical data sheets, safety assessments, and formulation support — not just raw materials. A reliable supplier should be able to answer detailed questions about ingredient origin, sustainability practices, and compliance with EU cosmetic regulations.

How do I make credible 'natural' claims on my product packaging without misleading consumers?

The safest approach is to obtain recognised third-party certification, such as COSMOS Natural or Ecocert, which sets clear, audited thresholds for natural content and processing methods. Avoid vague terms like 'naturally inspired' or 'nature-based' without substantiation, as these can attract regulatory scrutiny and erode consumer trust. Be specific in your claims — stating the percentage of natural-origin ingredients or naming certified ingredients — and ensure your full ingredient list supports any claims made on the front of the packaging.

Why is ingredient transparency important in private label cosmetics manufacturing?

Ingredient transparency in private label cosmetics manufacturing means clearly disclosing every ingredient used in a product, typically through a full INCI (International Nomenclature of Cosmetic Ingredients) list on the packaging and in brand communications. It matters because consumers, regulators, and retailers increasingly demand to know what they are putting on their skin and where those ingredients come from. The sections below unpack the most common questions brands ask about transparency, from what it really means to how your manufacturer can help you get it right.

What does ingredient transparency actually mean in cosmetics?

Ingredient transparency in cosmetics means fully and accurately disclosing all ingredients in a formulation, using standardized INCI names, in descending order of concentration. It goes beyond a legal labeling requirement. True transparency includes communicating the origin of ingredients, whether they are naturally derived or synthetic, and how they are sourced and processed.

For private label brands, this distinction matters a great deal. A product can technically comply with EU or US labeling regulations while still leaving consumers in the dark about ingredient quality, sustainability, or potential allergens. Genuine transparency closes that gap by giving consumers the context they need to make informed choices, not just a list of Latin names they cannot decode.

In 2026, transparency also extends to digital channels. Many brands now use QR codes on packaging that link to detailed ingredient sourcing pages, supplier certifications, and formulation rationale. This kind of layered disclosure has become a meaningful differentiator in the natural and organic personal care space.

Why do consumers care about what’s in their cosmetics?

Consumers care about cosmetic ingredients because skin is the body’s largest organ and absorbs what is applied to it. People want to avoid allergens, irritants, and ingredients that conflict with their values around health, animal welfare, or environmental impact. Awareness of ingredient concerns has grown significantly as information has become more accessible online.

Several specific concerns drive this behavior. Shoppers with sensitive skin or conditions like eczema actively scan ingredient lists for known triggers. Parents buying products for children apply an especially high level of scrutiny. And a growing segment of consumers makes purchasing decisions based on environmental ethics, looking for ingredients that are sustainably harvested, biodegradable, and free from harmful extraction practices.

The rise of ingredient-checking apps and online communities has also raised the baseline knowledge of the average shopper. A consumer who would not have known what a particular preservative was five years ago can now look it up in seconds and form an opinion before they reach the checkout. Brands that provide clear, honest ingredient information meet this consumer where they are, while brands that obscure or complicate it invite suspicion.

How does ingredient transparency affect private label brand trust?

Ingredient transparency directly builds private label brand trust by demonstrating that a brand has nothing to hide. When consumers can see exactly what is in a product and understand why each ingredient is there, they are more likely to believe the brand’s wider claims about quality, safety, and sustainability. Trust, once established, translates into loyalty and word-of-mouth recommendation.

For startup cosmetic brands in particular, transparency can serve as a genuine competitive advantage. Established brands carry years of reputation. A new brand entering the market can signal credibility from day one by being more open about its formulations than larger, more cautious competitors. This is especially effective in the natural personal care space, where consumers are already skeptical of greenwashing and vague marketing language.

Transparency also supports retailer relationships. Many independent retailers and online marketplaces that focus on natural or clean beauty now ask brands for full ingredient documentation before listing their products. Brands that can provide this quickly and confidently are easier to work with and more likely to secure shelf space.

What are the risks of hiding ingredients in cosmetic products?

Hiding or obscuring ingredients in cosmetic products carries serious risks: regulatory penalties, reputational damage, and potential harm to consumers. Incomplete or misleading labeling can breach the EU Cosmetics Regulation or equivalent legislation in other markets, resulting in product recalls, fines, or bans from sale. Beyond legal exposure, the reputational cost of being caught concealing ingredients is very difficult to recover from.

Consumer backlash is fast and public in 2026. A single post from a credible influencer or beauty journalist pointing out a discrepancy between a brand’s natural positioning and its actual ingredient list can reach millions of people within hours. For a startup brand still building its audience, that kind of exposure can be fatal.

There is also a direct safety risk. Consumers with allergies or sensitivities rely on accurate labeling to protect themselves. If an undisclosed ingredient causes an adverse reaction, the brand faces both a moral and a legal liability. No marketing benefit is worth that outcome.

How can a natural cosmetics manufacturer support ingredient transparency?

A natural cosmetics manufacturer supports ingredient transparency by providing full formulation documentation, clear INCI lists, and sourcing information for every raw material used. The best manufacturers treat transparency as part of the service, not an afterthought, giving brands the information they need to communicate honestly with their customers from launch.

A good manufacturing partner will also flag potential labeling concerns before they become problems, advise on how to present complex ingredient names accessibly for consumers, and help brands stay current with evolving regulatory requirements across different markets. Transparency is not just about what goes on the label. It is about building the kind of informed, honest relationship between a brand and its customers that holds up over time.

What should startup cosmetic brands ask their manufacturer about ingredients?

Startup cosmetic brands should ask their manufacturer for full INCI documentation, ingredient origin details, and evidence of ethical sourcing practices. These questions establish whether the manufacturer can genuinely support a transparent brand positioning or whether transparency will be a challenge from the start.

Here are the most important questions to put to any prospective manufacturer:

  • Can you provide a full INCI list for every formulation? This is the baseline. If a manufacturer hesitates here, that is a warning sign.
  • Where do your raw materials come from? Understanding the supply chain is essential for brands making natural or ethical claims.
  • Are your ingredients certified to any recognized standard? Certifications such as COSMOS or Ecocert provide third-party verification of natural and organic claims.
  • How do you handle allergen disclosure? EU regulations require certain fragrance allergens to be listed individually. Confirm your manufacturer understands and applies these rules.
  • Can you support us with ingredient storytelling? Some manufacturers will help you explain what each ingredient does and why it was chosen, which is powerful marketing content for natural brands.
  • What documentation can you provide for retailer or platform compliance checks? Many retailers now require safety data sheets, certificates of analysis, and full formulation disclosure before listing a product.

Asking these questions early in the conversation with a potential contract cosmetics manufacturing partner will save significant time and cost later. It also signals to the manufacturer that you are a serious, values-led brand, which tends to attract better collaboration and more proactive support throughout the development process.

How Rebel Nature helps with ingredient transparency

Rebel Nature is built around the principle that brands should never have to guess what is in their products or struggle to explain it to their customers. As a natural cosmetics contract manufacturer, Rebel Nature gives brand partners everything they need to launch with full transparency from day one:

  • Complete INCI documentation for every formulation, ready to share with retailers, platforms, and consumers.
  • Ingredient origin and sourcing information drawn from a portfolio of over 500 carefully selected natural raw materials, so you can tell a credible, traceable ingredient story.
  • Certification support, including guidance on COSMOS and Ecocert compliance, to back up natural and organic claims with recognized third-party verification.
  • Allergen and regulatory guidance to ensure your labeling meets EU and international requirements before your product goes to market.
  • Ingredient storytelling support to help you translate complex INCI names into clear, engaging content for your website, packaging, and social channels.

If you are launching a natural cosmetics brand and want to build it on a foundation of genuine transparency, get in touch with Rebel Nature to discuss how we can support your formulation and documentation needs from the very first conversation.

Frequently Asked Questions

How do I know if my manufacturer's INCI list is accurate and complete?

Request a Certificate of Analysis (CoA) and Safety Data Sheet (SDS) for each raw material alongside the INCI list, and cross-reference ingredient names against the official CosIng database maintained by the European Commission. A reputable manufacturer will also be willing to have their formulations reviewed by an independent cosmetic safety assessor, which is a mandatory step for EU market entry anyway. If a manufacturer is reluctant to provide supporting documentation or cannot explain discrepancies, treat that as a serious red flag before committing to a partnership.

What is the difference between 'natural' and 'naturally derived' ingredients, and does it affect how I label my product?

A 'natural' ingredient is one that comes directly from a plant, mineral, or animal source with minimal processing, while 'naturally derived' means the ingredient originates from a natural source but has undergone chemical or enzymatic modification to reach its final form. This distinction matters significantly for labeling because using the word 'natural' to describe a product containing heavily processed derivatives can be considered misleading under consumer protection laws in the EU and elsewhere. Always confirm with your manufacturer exactly how each ingredient is classified and processed so your marketing language accurately reflects what is in the formulation.

Can ingredient transparency actually help my brand rank better in search or perform better on social media?

Yes, in both cases. Detailed ingredient pages, sourcing stories, and formulation rationale content give search engines more indexable material to associate with your brand, improving organic visibility for ingredient-specific queries that health-conscious shoppers frequently use. On social media, transparent brands consistently generate stronger engagement because posts explaining why an ingredient was chosen or where it was sourced tend to attract shares, saves, and comments from ingredient-aware communities. Authenticity-driven content around formulation also tends to perform well with micro-influencers in the natural beauty space, who value credibility over polished promotion.

What should I do if a retailer or marketplace asks for ingredient documentation I don't have yet?

Go back to your manufacturer immediately and request the specific documents the retailer requires, which typically include a full INCI list, Safety Assessment Report, Product Information File (PIF), and certificates for any organic or natural certifications claimed. Most established contract manufacturers will have these documents prepared as a standard part of the product development process, so a delay usually signals a gap in your onboarding conversation rather than an insurmountable problem. Use this moment as an opportunity to build a complete documentation folder for every SKU in your range, so future retailer or compliance requests can be fulfilled quickly and confidently.

How do I explain complex INCI ingredient names to my customers without overwhelming them?

The most effective approach is to pair the official INCI name with a plain-language common name and a one-sentence description of what the ingredient does for the skin, either on your website's ingredient glossary or via a QR code linked from your packaging. For example, listing 'Butyrospermum Parkii Butter (Shea Butter) — a rich emollient that deeply moisturises and softens skin' gives consumers both the regulatory-compliant name and the context they need to feel confident. Keeping a dedicated ingredient page on your website also improves SEO and positions your brand as an authoritative, trustworthy source of information in your category.

Are there any common mistakes startup cosmetic brands make when trying to position themselves as transparent?

One of the most common mistakes is leading with vague claims like 'clean,' 'non-toxic,' or '100% natural' without the ingredient documentation to back them up, which experienced consumers and retailers will quickly challenge. Another frequent error is selectively highlighting desirable ingredients in marketing while burying less appealing ones in small print, a practice that erodes trust the moment a savvy shopper notices it. The safest and most sustainable approach is to let your formulations do the talking: if every ingredient in your product has a clear, defensible reason for being there, full transparency becomes a strength rather than a risk.

How often should I review my product's ingredient list as regulations and consumer expectations evolve?

A practical minimum is an annual review of every formulation against the latest EU Cosmetics Regulation annexes, as restricted or prohibited ingredient lists are updated periodically and non-compliance can result in products being pulled from sale with little notice. Beyond regulatory updates, it is worth monitoring ingredient-related consumer sentiment every six months, particularly around preservatives, fragrances, and synthetic actives that frequently attract scrutiny in online beauty communities. Your manufacturing partner should proactively flag regulatory changes that affect your formulations, but building your own monitoring habit — through industry newsletters, CTPA updates, or Cosmetics Europe guidance — ensures nothing slips through the gap.

What is the minimum order quantity for private label cosmetics manufacturing?

The minimum order quantity (MOQ) for private label cosmetics manufacturing typically ranges from 1,000 to 5,000 units per product, though this varies significantly depending on the manufacturer, product type, and whether you are ordering a ready-made formula or a custom development. Startups working with flexible contract manufacturers can sometimes access runs as low as 500 units, while larger facilities often require 10,000 units or more to justify production costs. The sections below unpack exactly what shapes these numbers and how to approach them as an emerging brand.

Why do cosmetics manufacturers set minimum order quantities?

Cosmetics manufacturers set minimum order quantities because producing any batch involves fixed costs that must be spread across enough units to make production economically viable. These costs include equipment setup, raw material sourcing, quality testing, filling line changeovers, and regulatory documentation. Below a certain volume, the cost per unit becomes unsustainable for the manufacturer.

Beyond economics, MOQs also reflect practical realities of the production process. Many cosmetic formulations require a minimum batch size to blend and emulsify correctly. A shampoo or moisturiser cannot simply be made in a kitchen-sized quantity on industrial equipment without compromising consistency and quality. Stability and microbiological testing further add to the baseline investment that every production run requires, regardless of size.

For contract manufacturers focused on natural cosmetics, ingredient sourcing adds another layer. High-quality, ethically sourced raw materials are often available only in minimum purchase quantities from suppliers, which flows directly into the MOQ a manufacturer can offer to their clients.

What is a typical MOQ for private label cosmetics?

A typical MOQ for private label cosmetics falls between 1,000 and 5,000 units per SKU. Manufacturers offering ready-made, off-the-shelf formulations tend to have lower MOQs in this range because the formula development work has already been done. Manufacturers requiring custom formulation work generally set higher minimums to recover development investment.

The format of the product also plays a role. Liquid products such as shampoos, body washes, and serums tend to have lower MOQs than solid formats like pressed powders or anhydrous balms, simply because liquid filling lines can be set up and cleaned more efficiently. Aerosol products and products requiring specialised packaging often carry higher minimums due to the complexity of the filling process.

At Rebel Nature, we work with brands producing anywhere from 2,000 to 50,000 units, offering flexible production capabilities for both small custom batches and larger bulk orders. This range is designed specifically to support emerging brands that need professional-grade manufacturing without committing to warehouse-filling volumes from day one.

What factors affect the MOQ for your specific product?

Several factors directly influence the MOQ a manufacturer will quote for your specific product. Understanding these helps you anticipate the conversation before it starts and negotiate from an informed position.

  • Formula complexity: Products with many active ingredients, emulsification challenges, or specific pH requirements require more development and testing time, raising the break-even point for the manufacturer.
  • Raw material minimums: Specialty ingredients, particularly certified organic or sustainably sourced botanicals, often come with their own supplier MOQs that the manufacturer must factor in.
  • Packaging type: Standard stock packaging allows lower MOQs. Custom-moulded bottles, airless pumps, or bespoke closures often require their own minimum order from the packaging supplier, which sets a floor for the production run.
  • Regulatory requirements: Products destined for markets with strict compliance requirements (such as the EU or the US) require safety assessments and documentation that add fixed costs regardless of volume.
  • Production line compatibility: If your product requires a filling format or viscosity range that ties up a specialised line, the manufacturer may require a higher volume to justify the changeover.

The more standard and straightforward your product concept, the more likely you are to access a lower MOQ. Brands that choose from a manufacturer’s existing formula library and use stock packaging consistently achieve the lowest entry points.

What’s the difference between private label and custom formulation MOQs?

Private label MOQs are generally lower than custom formulation MOQs because private label products use pre-developed, tested formulas that are ready for production. The manufacturer has already absorbed the development cost, so the minimum needed to cover production alone is smaller. Custom formulation MOQs are higher because they include the cost of developing, testing, and stabilising a brand-new formula before a single unit is filled.

With private label, you are essentially selecting from a catalogue of proven formulas, adding your branding, and going to market. The path is faster and cheaper per unit at lower volumes. With custom formulation, you own a unique formula that no other brand can replicate, but you pay for the research and development investment upfront, either as a flat fee or baked into a higher per-unit cost tied to a larger minimum order.

For startups launching their first products, private label is often the more practical entry point. Once a brand has proven market demand and has the volume to justify it, moving to custom formulation becomes a meaningful differentiator.

Can you negotiate a lower MOQ with a contract manufacturer?

Yes, MOQs are often negotiable, particularly with contract manufacturers who prioritise long-term relationships over single transactions. The most effective way to negotiate a lower MOQ is to demonstrate that you are a serious, prepared brand with a clear product vision and realistic growth plans. Manufacturers are more willing to accommodate lower initial runs when they believe future volume is likely.

Several practical approaches can help bring an MOQ down:

  1. Choose stock formulas and packaging: Reducing development and sourcing complexity gives the manufacturer more flexibility on minimums.
  2. Commit to a follow-up order: Agreeing to a second run within a defined timeframe can offset the risk the manufacturer takes on with a smaller initial batch.
  3. Bundle multiple SKUs: Some manufacturers will accept lower per-SKU quantities if you are ordering several products simultaneously, as the combined order size justifies the production run.
  4. Accept a higher per-unit cost: Smaller batches cost more per unit to produce. Being willing to absorb that cost signals seriousness and removes a key barrier for the manufacturer.

Transparency is your best tool in any negotiation. Manufacturers who understand your brand, your target market, and your growth trajectory are far more likely to work with you on terms than those who receive a cold inquiry with no context.

What should you prepare before approaching a cosmetics manufacturer?

Before contacting a contract cosmetics manufacturer, you should have a clear brief covering your product concept, target market, desired ingredients or claims, preferred packaging direction, and a realistic budget range. The more prepared you are, the more productive your first conversation will be, and the more seriously the manufacturer will take your inquiry.

Specifically, prepare the following:

  • Product concept: What type of product are you creating? What does it do, and who is it for?
  • Ingredient preferences or restrictions: Are you committed to natural, organic, or vegan formulations? Are there ingredients you want to avoid?
  • Target market and regulatory scope: Which countries will you sell in? This determines the compliance framework the manufacturer needs to work within.
  • Packaging ideas: Even rough references help. Knowing whether you want a glass bottle, a tube, or a pump dispenser shapes the production conversation immediately.
  • Volume expectations: Be honest about your starting volume and your 12-month projection. Manufacturers use this to assess whether the partnership makes sense for both sides.
  • Timeline: When do you need the product ready? Understanding lead times for development, testing, and production helps avoid misaligned expectations.

Coming to the conversation with this groundwork done signals professionalism and significantly speeds up the quoting process. It also helps the manufacturer give you accurate guidance rather than ballpark estimates, which means fewer surprises later in the process.

Frequently Asked Questions

How much capital should I budget for my first private label cosmetics order?

A realistic first-order budget depends on your MOQ, product type, and packaging choices, but emerging brands should generally plan for between $5,000 and $20,000 USD for an initial run of 1,000–2,000 units once manufacturing, packaging, safety testing, and labelling costs are factored in. Custom formulation adds further upfront investment, often $1,500–$5,000 in development fees before production begins. It is worth building in a 15–20% contingency buffer for unexpected costs such as packaging revisions, additional testing rounds, or regulatory documentation. Starting lean with a private label formula and stock packaging is the most capital-efficient way to get your first product to market.

What happens if my first order sells out faster than expected — how quickly can I reorder?

Lead times for reorders are typically shorter than for initial production runs because the formula, packaging, and compliance documentation are already in place. Most contract manufacturers can turn around a repeat order in 4–8 weeks, compared to 12–20 weeks for a new product development cycle. To avoid stockouts, it is good practice to place your reorder when you have roughly 8–10 weeks of inventory remaining. Communicating your growth trajectory with your manufacturer early also helps them plan production capacity for you in advance.

Can I start with just one or two SKUs, or do manufacturers expect a full product range?

Starting with one or two SKUs is not only acceptable — it is often the smarter strategic move for an emerging brand. Launching a focused range lets you validate demand, gather customer feedback, and manage cash flow before expanding. Most contract manufacturers, including those specialising in flexible small-batch production, are entirely comfortable working with single-SKU clients. If you do plan to expand your range, letting your manufacturer know early can help you negotiate bundled pricing or reserved production slots for future launches.

What are the most common mistakes founders make when approaching a cosmetics manufacturer for the first time?

The most common mistake is approaching manufacturers without a clear brief — vague inquiries with no product concept, budget, or volume expectations rarely receive serious responses. A close second is underestimating lead times; many first-time founders assume products can be ready within weeks, when a realistic timeline from first conversation to finished goods is often 4–6 months for a new development. Over-customising too early is another pitfall: requesting bespoke packaging and a fully custom formula simultaneously significantly raises MOQs and costs before you have proven any market demand. Start simple, prove the concept, then invest in differentiation.

How do I know whether a contract manufacturer is reputable and safe to work with?

Key indicators of a reputable cosmetics contract manufacturer include holding relevant certifications such as ISO 22716 (Good Manufacturing Practice for cosmetics), being able to provide safety assessment documentation, and having transparent processes for stability and microbiological testing. Ask directly for references from existing clients, and request a facility tour or virtual walkthrough if possible. A trustworthy manufacturer will also be upfront about what they can and cannot formulate, rather than overpromising. Red flags include unusually low MOQs with no explanation, reluctance to share testing documentation, or pressure to sign contracts before any product brief has been agreed.

Will I own my formula if I go through a contract manufacturer?

Formula ownership depends entirely on the type of manufacturing arrangement and what is agreed in your contract. With private label products, the formula is typically owned by the manufacturer and licensed to you for use — meaning other brands can use the same base formula. With custom formulation, you can negotiate to own the formula outright, though some manufacturers retain ownership unless an exclusivity or buyout fee is paid. Before signing any agreement, clarify formula ownership, exclusivity terms, and what happens to your formula if you switch manufacturers. Having a solicitor or legal advisor review the contract is strongly recommended.

Do I need to handle regulatory compliance myself, or does the manufacturer take care of it?

Responsibility for regulatory compliance is typically shared, but the division of tasks varies by manufacturer and target market. Most reputable contract manufacturers will produce the necessary technical documentation — such as the Product Information File (PIF) required in the EU or the safety data needed for US market entry — but the brand owner is legally responsible for ensuring the product meets the requirements of every market it is sold in. You will generally need to appoint a Responsible Person (RP) for EU sales and register products accordingly. Discuss compliance responsibilities explicitly with your manufacturer before production begins, and factor in the cost of a cosmetic safety assessor if one is not included in the manufacturer's service.